Press Releases
Frontera Produce Names Will Steele President and CEO
EDINBURG, TEXAS -- October 1, 2007
(Edinburg, TX) – October 1, 2007 - Frontera Produce, LTD announced today that Will Steele has been promoted to President and CEO of the company during comprehensive strategic planning sessions held at the company’s headquarters in Edinburg last week. Steele, a 15 year produce industry veteran, has served as Vice President of Frontera Produce, since the company’s inception in 1992, and has been a catalyst for the continued expansions and growth of the organization. Subsequently Jim Steele will relinquish his role as President and assume the new role of Chairman of the Members.
“Since Jim founded Frontera Produce in 1992, his leadership led the company through tremendous growth in terms of broadening our product line and service offerings to our customers”, says Will Steele. “I am honored to assume the role of President and CEO, to work with such a talented team of professionals who all share a passion for providing excellent customer service and quality produce to our valued customers. To further this, the team at Frontera is continually focused on broadening our sourcing base by seeking growers in Central and South America.”
Celebrating a fifteen year anniversary in 2007, Frontera Produce is headquartered in Edinburg, Texas. The company has extensive growing operations throughout the United States as well as Mexico, Central and South America. Frontera Produce offers an extensive line of fresh products including, cabbage, carrots, cilantro, peppers, melons, onions, and tropical fruits.
