Press Releases
Frontera Produce Plans for Record Volume of Mexican Pineapples
EDINBURG, TX -- December 21, 2009
EDINBURG, TX – (December 21, 2009) - Frontera Produce, LTD, a vertically integrated grower, packer and shipper of fresh produce headquartered in South Texas, announces today that the company plans to pack a record number of cases of its MD2 Golden variety pineapples from Mexico to market from January through July of 2010.
As sole owners and operators of Frontera Sur Produce, a 700+ acre pineapple plantation in Veracruz, Mexico, Frontera Produce projects to increase its Gold Pineapple production close to 40% for the 2010 season. For the period of January through July, Frontera Produce will rank as one of the largest exporters of Mexican grown Golden Pineapples into the U.S. which translates into heavy promotional opportunities at the retail level.
“We plant the same MD2 Gold Pineapple varieties in Mexico as do our counterparts in Central America” said Will Steele, President and CEO of Frontera Produce. “We are very proud of the strides we’ve made on our farms with MD2’s. The ability to pack higher shell color due to shorter transit times gives us a distinct advantage over offshore production which is typically greener fruit and could sometimes take over a week to get to market once harvested. Frontera Produce’s pineapples are grown in Veracruz, Mexico off the gulf where weather and soil conditions play an important role in creating a sweeter, juicier and fresher pineapple. Because of the success we experienced during the 2009 season, we’re planning for an increase in golden pineapple consumption in 2010.”
To view a video from the pineapple fields in Veracruz and photos of the packing operation, visit the company’s website at www.fronteraproduce.com.
Frontera Produce will host a booth at the upcoming Southern Exposure Exposition in Tampa, FL on March 3, 2010. To learn more about the company’s products and services, visit their booth to speak with a team member.
