Amy Gates Discusses Frontera Rebrand and Strategy

Amy Gates Discusses Frontera Rebrand and Strategy

EDINBURG, TX - The winds of change are breezing through Frontera. As we recently reported, the company underwent a transformation in its leadership structure, bringing in a battalion of knowledge from all sides of the industry. With this has also come a new approach,...

Jordan’s Viva Fresh Picks 2019

Jordan’s Viva Fresh Picks 2019

SAN ANTONIO, TX - Viva Fresh Expo, once again you did not disappoint! The air was thick with excitement at this year’s event with more than 370 retail-foodservice individuals registered (record-breaking for Viva) and over 2,300 attendees overall converging in San...

Frontera’s Misty Ysasi Talks Season’s Texas Cabbage

Frontera’s Misty Ysasi Talks Season’s Texas Cabbage

EDINBURG, TX - It’s no secret that La Niña has delivered an uncharacteristically white winter to certain regions of Texas. But the produce wheels keep on turning, and according to Frontera’s Misty Ysasi, Director of Marketing and Communications, cabbage is coming out...